Digital marketing

  Mobile marketing  is a multi-channel digital marketing  technique focused at reaching a specific audience on their smartphones,features phones, tablet, or any other related device through website,E-mail,SMS and MMS, social media , mobile applications.  Mobile marketing  can provide customer with time and location sensitive,personalized  information that promotes good ,service and appointment reminder and Ideas.   In more theoretical manner, academic  Andreas Kaplan defines  Mobile marketing as 'any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.  Mobile ads example - SMS :(short message Service)  Mobile Marketing through cellphones' SMS (Short Message Service) became increasingly popular within the first 2000s in Europe and a couple of of parts of Asia when businesses began to gather mobile numbers and send off wanted (or unwanted) content. on the typical , SMS messages have a 98% open rate

  Social media marketing is that the utilization of social media platforms to connect in conjunction together with your audience to make your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening of and interesting your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also a variety of social media management tools that help businesses to urge the foremost out of the social media platforms listed above. as an example , Buffer could even be a platform of social media management tools, which can assist you achieve success in conjunction together with your social media marketing. Whether you'd wish to form a brand or grow your business, we'd wish to assist you succeed.wish to assist you succeed. Overview of social media marketing: Social media m

          The superpower to reach millions, probably billions of users using just a digital device such as a smartphone or a laptop is Digital Marketing.        Let’s take an example of a typical Advertisement in a newspaper before we understand the dynamics of Digital Marketing           This is an advertisement for Chetan Bhagat’s book “Half Girlfriend” on the front page of The Times Of India.       Now let’s  assume  this AD has been published only in the city of Bengaluru on a typical day. The total number of TOI subscribers in Bangalore is around ~  5 lakh.       So on a good day assuming every newspaper is delivered, and all the subscribers are reading the newspaper, we can make some assumptions.    The approximate cost for setting up this ad would be around  Rs. 91 Lakhs  which will be seen by approximately 5 lakh people. Cost/view = Rs. 18.2    What percentage of people do you think will pay attention to this AD? 10–15% at max? This is almost  75,000 people.  Let’s take 1,00,0