5 Effective stratagy of Email marketing |Digital Marketing|

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. 

               A successful email marketing strategy is more than tactics. We provide you strategies, including real-life examples of how Amazon,flipkart,and President Barack Obama use email marketing to succeed.

 Follows this effective Email marketing strategy :

1.Set email marketing Goals.

2.Create a schedule for sending Email

3.identify your audience.

4.Use Automation.

5. A/B Test everything. Button, Color, Design, and Format

     1. Set Email marketing goals.

Here are Three email marketing campaign goals you can work towards this year.

a.  Increase your open rates :

open rates show how many people were compelled by your subject line to open your message and hopefully read your email content.

 It can also shed light on your deliverability and list health – average to high open rates mean that a good percentage of your subscribers are receiving your emails and seeing them in their inboxes. The more people open your emails, the more opportunities you’ll have to turn them into loyal customers or advocates of your brand. To improve your open rates, you need to stand out in overcrowded inboxes.

b.  Improve email click-through.:

If you already know that a lot of people are receiving and opening your messages, you might find that not as many are clicking your call-to-action.

Click-through rates measure the number of subscribers who click on the links in your message and are one of the most effective ways to quantify audience engagement with your emails.

C. Grow your subscriber list.

As an email marketer, your subscribers are your most valuable asset. That means in order to run a successful email marketing campaign, you need to build and maintain a list of people who regularly open, read and engage with your messages.

Your subscribers are people who voluntarily sign up to receive email updates from your business. Some could be long-time customers, while others might be first-time visitors on your  website or blog who want to learn more about your company or get answers to a problem they face.

 
  2.Create a schedule for sending Email.

       To ensure that subscribers read your promotional emails, find out the best time for sending emails. It is, therefore, necessary to experiment and determine the time when subscribers are most engaged.A/B testing proves useful.

  3.define your target audience

           It's true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to:

• Connect your content to your product.

• Buy your product because of your content.

Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that establishes you as an authority in your industry, rather than creating content for its own shake.

    4.use automatio

       As you rightly said, it may vary from industry but in my experience (Leadsbridge helped yet more than 4000 entrepreneurs to sync over 2 million leads through Facebook Lead Ads), but this type of ads is very effective to generate Leads for many markets like Real Estate, car dealers, nurturing marketing and financial services.

We have customers collecting leads with Lead Ads at less than a dollar (nurturing leads, name & email form) and automotive leads for less than 10 dollars (test drive leads, long forms).

Facebook Lead Ads is an awesome tool, but if you want to sync collected leads instantly to your CRM/ESP, you really need an integration software.

As soon as you collect leads, you need to send an email right away or have the lead assigned to the right salesman to let him call ASAP.

5. A/B Test everything. Button, Color, Design, and   Format. 

• A/B test result is called early.  Make sure you have enough data to  have 95% confidence.  Early results can often be proven wrong with more  data.

• You should run a test for 7 consecutive days.  Why?  Because buyer  behavior often differs between different days of the week and you need  to be sure you’re comparing apple to apple

• Testing small things first.  This is a waste of time.  Test the radical things that can be game changers first.

• Running tests without having a hypothesis.  The CRO process is meant  to have validated learning based on hypotheses.  And it is not just  randomly testing a lot of crap.

• Not looking for differences within user segments (eg. return vs.  new, etc.).  Behavior is often very different.  For example version A  performed better overall but version B did really well with PPC ad  visitors (which is very actionable info).

• Testing mainly the homepage when you should start close to the  money.  What does that mean?  It means start by testing and improving  your payment page because often this can have a much bigger monetary  impact in a short time.

• Tests with overalapping traffic.  You cannot use the same traffic to  do more than one test at a time otherwise you have dirty results.  So  limit your number of tests and make sure you have enough traffic for  each.  A good general rule is 4 tests per month.

• Do not make decisions based on just what performs better at a single  step in your funnel.  Oftentimes version A will get a higher % of  people to go from step 1 to 2 (in a 4-step funnel) than version B.  But  version B will still get a higher overall % to step 4 then version A.