Email Marketing for beginners. (HOW TO START ?) |Digital Marketing|

   

Email marketing for  beginners                                                              

THIS IS COMPLETE GUIDE TO EMAIL MARKETING IN 2020 -

IN THIS NEW GUIDE YOU LEARN  :

• What is a email marketing ?

• Why Email marketing ?

• How to do Email marketing ?

• Which is the best tool for Email marketing ?   

LETS GET STARTED →

Introducing : The Email marketing.

I'm SUPER excited to announce the brand new knowledge about Email marketing.

What is a email marketing ? 

Email marketing is a digital marketing strategy based on sending Email and developing relationship with prospect and customers. in this guide , we will walk you through the entire process of setting up your Email marketing funnel so that u can acquire leads and sales generates,24/7.

There are two methods of Email marketing :

Inbound and outbound.

Inbound email marketing is all about attracting people to your website which content you have created. basically people are searching something and you got answer.

once your website and having engaged with the content you have created. they can they fill out a form that you have included to receive further marketing messages from you in the future.

Inbound contacts are great to have i your funnel,because since they have already engaged with your content, they are warmed up your message.

         

Outbound email marketing goes out to targeted list of contacts that you purchase from a third party data provider.plenty of people get here this and get nervous,but it is quite different than spam.

While spam email are generally intended to attach and are send to random personal addresses, outbound email go out to a list of B2B contact that you can assume would find your content useful and relevant.

Why email marketing ?

• A study from Adobe estimate that millionaires spend about 6.4 Hour each day reading Email. 

• 91% of US adult like to receive promotional email from companies they do business with.

• Marketing week report that Email generates around $37 B. retail sales regularly.

Important of Email marketing :

If you are working on any social media platform trust me your building your castle for someone else and the traffic coming for their is not controlled by you.

But your email asset. if you are a marketer, or you work as entrepreneur,or as a business owner, you can drive this traffic as you like through email,and as you grow your email list,that email list go with you, right.  

How to do email marketing ?

For every $1 spent on email marketing,the average return is approximately $38 dollar. Email drives customer acquisition and retention according to 80% professionals,because they are a more personalised from communication that is tailored to individual customer.

3 simple step to engage with your potential customers.

• Survey Your Audience :

In the first email after the lead magnet I usually ask my audience what they are struggling with the most.

I use ask survey method from Ryan levesque, which is the book highly recommend.using the simple Google survey I can collect all of the responses my audience and analyze them later.

This help me do two thing :

• give me content ideas to give to my subscribers that help them out even further.

• helps me put together products that I know they will want.once you know what your audience's pain point are it's easier to create helpful content for them.it's really simple as that.

• Create a landing page for subscribers.

A landing page is a page with only single goal : capturing email subscribers.

there are a only one great solution out there ;

• getresponce

These are the most popular but a google search will give a lot of options.(once you'r frustrated with all the option and just want to landing page. click on the banner only for you)

• Help Your subscribers out.

Don't just stop with the lead magnet.If you have a great lead magnet that solve your audience problem then you have already earned some pf their trust.

At that point it's time to solidify that trust with additional email that solve further problem.

• Is there anything in lead magnet you can elaborate on ?

• Does your market have a tangential problem that you can help with?  

   These are all ideas for further emails 

 Once they know that your emails contain valuable information that will solve their problems they're more likely to open them because you have earned their trust.

  

• Which is the best tool for Email marketing ?   

Email marketing is one of the most cost effective marketing strategies for small business.according to Direct marketing association, email marketing on average sees a 4300% return of investment (ROI) For business in united states.

around 3.9 billion people used email in 2019. this number is estimated to grow to 4.48 billion by the year 2024,according to a study of statist.

I will suggest you go with GetResponse because it is one of the very popular Email marketing solution. it is extremely easy to use and simplifies email marketing for small business.

It comes with some amazing marketing automation tools which allows to you create smart automated campaign.