Email marketing trick : how to write Email ? |Digital Marketing|

 

Read on to learn about each stage of writing an email, as well as some tips and best practices you can put to use in your next campaign

• What make a successful Email campaign ? 

As with most things in life that are worth achieving, there’s no easy answer to what makes a successful email campaign.

There are a number of variables that go into email marketing quality. Only by combining all of these elements together can you hope to create an email campaign that goes above and beyond your expectations.

Consider the following tips to help ensure that your email campaign is effective 

• Use Email marketing tools.

 I use the tool  that was created by my team for cold outreach. 

It’s  Getresponce 

What benefits you get while usingGetresponce   for lead generation:

1. No more manual search. With the E-mail Finder extension you can parse any website you need to collect E-mail directly into the Prospect lists, ready for enrichment, segmentation, and further use.
2. Bulk options. Be it E-mail search by domain or E-mail verification,  Getresponce  offers tool to deal with these tasks in bulk. Upload your domain or E-mail list to the platform and let us take care of the rest with Bulk Domain Search and E-mail  supports multiple Getresponce formats (Excel, CSV and TXT).
3. An all-in-one platform. According to a research  from the American Psychological Association, “even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone’s productive time”. Meaning every time you or your employees have to switch between platforms to find, verify, and track E-mail, create campaigns and analyze results, your productivity falls, and simple tasks drag on forever. Having all tool on a single platform will solve this problem and offer a comfortable, efficient way to navigate everyday workflow.
4. Automation. Automation is on the rise, and automating your Marketing process can save you hours of time every day.  Getresponce  allows to automate lead generation, E-mail verification, and even E-mail campaign sending with triggered E-mail Drip Campaigns.

Affordable. The all-in-one nature of the platform and affordable subscription plans make  Getresponce  a real bargain your whole  Marketing and sales department can utilize on a daily basis without draining the budget. 

Write a simple, understood, useful content.

With your well-thought-out “from” name, subject line, and preheader text driving opens, it’s time to focus on click-through rates with quality body content.

Good writing isn’t about using any particular magic words, but about getting your audience to understand your offering and the benefits it brings them in the simplest way possible, as that’s what drives people to purchase.

While your product may be different, there are a number of formulas you can use to help you write great email content. The PAS, 4 P’s, and BAB formulas are all easy to follow frameworks that help marketers like you write high performing email campaigns by positioning your product or service as the solution to your customer’s pain point 

•  Copywriting skill. 

know on facebook, and ask them to join your list. Get a free account on Getresponce and start writing to your list everyday.

Tell stories, be interesting and entertaining, and include a call-to-action at the end of each email with a link…maybe for a product you like, or an article you just read.

And here is the goal: write your email with the intention of increasing your open rate (with a good subject line), and increasing your click-through rate (with a compelling email that makes people want to click on the link you provide.)

Commit to doing this for a specific time period - say for a month at least - and measure your open and click-through rate with each email (Getresponce automatically does this) and try to learn what is effective.

If you enjoy this, pick a topic or theme for your newsletter and try increase the list size. You can set up a free landing page, and direct traffic to it by writing articles, forum posts, and even answering questions on Quora - just include a call-to-action at the end of each article with a link to your landing page, same as you did in the emails.

Last step (which is really only the beginning): create a product, and sell it to your list. You already have the skills of compelling writing from all those emails and articles, so put together something valuable and sell it. 

What to create? I’d say keep it simple, and don’t overthink it. Write a short e-book. Interview an expert in a related field, and turn that into a product

Case study : copywritting.

 e.g. The first step in any copywriting project is fully understanding whatever product you’re selling. David Olgilvy, a legendary copywriter, is famously known for taking three weeks of meticulous study to come up with a winning concept for a Rolls-Royce ad. The final headline read “At 60 miles per hour the loudest noise in this Rolls-Royce comes from the electric clock.” It took him that much time to find a detail compelling enough to sell a Rolls-Royce.