Digital marketing ( step by step)

The superpower to reach millions, probably billions of users using just a digital device such as a smartphone or a laptop is Digital Marketing. Let’s take an example of a typical Advertisement in a newspaper before we understand the dynamics of Digital Marketing This is an advertisement for Chetan Bhagat’s book “Half Girlfriend” on the front page of The Times Of India. Now let’s assume this AD has been published only in the city of Bengaluru on a typical day. The total number of TOI subscribers in Bangalore is around ~ 5 lakh. So on a good day assuming every newspaper is delivered, and all the subscribers are reading the newspaper, we can make some assumptions. The approximate cost for setting up this ad would be around Rs. 91 Lakhs which will be seen by approximately 5 lakh people. Cost/view = Rs. 18.2 ...